By opening its own LinkedIn channel, DFB-Reisebüro is opening up another communication channel to get in touch with both existing and potential customers.
The digital communication is to be adapted to the visuality of the brand communication. This includes the repeated adoption of specific details that enable a high level of recognition regardless of the different topics.
Creation of a communication concept and content roadmap for the LinkedIn channel
Creation and coordination of individual social media posts, including art work and text preparation
Post publication and community management