Deutscher Olympischer Sportbund
CAMPAIGN DEVELOPMENT FOR THE DOSB
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Status quo
The COVID-19 pandemic has not only caused multiple challenges and damage in the free economy, but also caused the association landscape in Germany to suffer from a lack of income and an increase in club withdrawals.
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APPROACH
The DOSB is well aware of this and has commissioned ONE8Y to develop a holistic campaign:
Development of the campaign motto “Comeback” (comeback of the movement and comeback of the community)
Planning of the media strategy and support for the roll-out with “Ströer Außenwerbung”
Development of a digital marketing toolbox as the foundation for the distribution of the campaign to the regional and umbrella association level
Design and maintenance of the campaign website www.come-back.fit
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