The sports marketing industry - like nearly any industry worldwide - is subject to major changes. No business model, no platform, no medium will remain untouched in the coming years - everything is in a permanent process of change.

Or as we say: everything is “IN BETA”. And it is this very guiding principle of constant change and challenging the status quo that is at the heart of our auditions. Megatrends, technologies, insights, media, etc. - we focus on everything that impacts the future.

NEXT EVENT

After just four editions, IN BETA Auditions has already established itself as a relevant platform among sports marketing conferences in the DACH region.

What makes this conference so unique is the composition of its speakers. We firmly believe that we can only develop further as an industry if we collect and analyze new impulses from other areas and industries and transfer the learning to ourselves. This is why 50% of the speakers at the IN BETA Auditions are genuine sports business insiders and 50% are speakers from outside the industry. For maximum output and future-relevant insights.