EXASOL
FOOTBALL CAMPAIGN FOR THE UEFA EURO 2020
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Status quo
At the end of 2020, Exasol became a new partner of the DFB and the German national soccer team.
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APPROACH
Development of the “Faster.Wins.” campaign to bring the new partnership to life across Exasol's various channels and to create concrete sales opportunities.
ONE8Y supported Exasol as its lead agency throughout the campaign: From the shoot with Lothar Matthäus, the visual preparation of all social media posts and the management of the channels to the coordination with the DFB as well as the post-event analysis (market research, social listening).
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