Deutsche Fußball Liga
STUDY ON THE VOLUNTARY SOCIAL COMMITMENT OF GERMAN FOOTBALL
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Status quo
Due to the highly individual nature of the commitments of all 36 Bundesliga clubs, it is difficult to measure overall social commitment.
ANSATZ
In a large-scale study, ONE8Y questioned all 36 clubs of the DFL Deutsche Fußball Liga e.V. individually about their social commitment.
Qualitative interviews were conducted with the responsible parties, which provided further, deeper insights into the handling of social projects in the clubs.
The results were published in an appealing desk and integrated into the website bundesliga-wirkt.dfl.de.
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