Deutscher Volleyball-Verband
DEVELOPMENT OF A NEW ORGANIZATION DESIGN
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Status quo
The German Volleyball Association had the same appearance since it was founded in 1955. In 2021, it launched a strategic and visual makeover to develop its own brand.
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APPROACH
Parallel to the internal reorganization, the association wanted to realign itself with a new set of values and brand guidelines and present itself in a visually modern and convincing way.
Analysis of the brand through market research among members
Creation of a new, modern brand design including a brand visual and various print and digital templates
Capturing the new design in a CD manual
Application of the new design to various topics
Development of further tournament logos
Redesign of the beach volleyball rule book
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