HOLISTIC PROJECT AND EVENT MANAGEMENT
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Status quo
With the "ReStart" program, the DOSB wants to encourage the population to exercise more after the corona pandemic and has handed over 150 SportBoxes with publicly accessible training equipment to municipalities and clubs throughout Germany.
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APPROACH
To draw attention to the offer, the SportBoxes were inaugurated with so-called activity days. ONE8Y was responsible for the entire project rollout and handling. The main tasks included
Ongoing content coordination and project management
Creation of an event manual for communities and clubs, including the implementation of 10 digital training courses
Development and design of campaign visuals, advertising materials, communication templates as well as an image film
Negotiation and implementation of media and social media collaborations
Conception and execution of the campaign days with approx. 4,500 participants
On-site support for testimonials, athletes and press representatives
Documentation of the overall course of the project, as well as monitoring and reporting on the success of the program through market research
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