Deutscher Leichtathletik-Verband
BRAND RELAUNCH
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Status quo
Almost 17 years after the last brand relaunch, the DLV is once again starting a realignment in 2023. Not only will the CD and CI be revised, but they will also be applied to a wide range of topics.
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APPROACH
Based on market research data, a brand identity and vision for the future were defined, which is now to be applied to all communication.
Development of a new brand design including logo
Support in the planning and implementation of the launch concept
Creation of corporate communications and advertising materials tailored to the design, including several advertising and educational films
Adaptation of various existing concepts and campaigns of the association to the new design
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