Laureus Sport for Good
ONGOING COMMUNICATION SUPPORT
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Status quo
Laureus Sport for Good is always associated with the glamorous Laureus Awards. Less known, however, is the structure of the Laureus Foundation and its wide range of benefits for social programs.
APPROACH
By mandating ONE8Y on a monthly basis, Laureus is taking a proactive approach to its external impact. The aim is to support explicit events as well as the overall communication.
Revision and slight adjustments to the look & feel
Development of new event logos and their application
Restructuring of partner management incl. introduction of a partner logo for national supporters and the partner category “Purpose Partner”
Broad support in all areas of communication including public relations, advertising material production and much more.
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