Mewa
PARTNERSHIP FLANDERS CLASSICS
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Status quo
To increase its brand awareness in selected target markets and to achieve positive image effects, Mewa decided to expand its sports sponsorship.
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APPROACH
Mewa therefore commissioned ONE8Y to implement a cross-media campaign for the partnership with Flanders Classics.
Development of the campaign motto “Sharing fits everyone”
Planning and implementation of on-site activations at selected races, such as the Tour of Flanders
Initiation and support of a media partnership with Eurosport (Discovery) during the course of the campaign
Conceptual design of all advertising material as part of the partnership
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