SV Wehen Wiesbaden
DEVELOPMENT OF A DATA-BASED SEASONAL CAMPAIGN AND POSITIONING
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Status quo
The club is struggling with a major lack of identification within the regional soccer community.
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APPROACH
Development, implementation and evaluation of a fan survey to determine the brand perception of the club and the barriers to fandom.
Creation of a new motto for the season based on the results of the survey
Repositioning of the club, development of a new brand identity and brand values based on it
Adaptation of the corporate design and transfer to a brand manual
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