Sport2000
PRODUCT AND TARGET GROUP ANALYSIS
)
Status quo
Sport2000, one of the strongest players in German sports retail, sought to position itself in a better position for a volatile future by gaining reliable insights into the purchase behavior of different target groups and into brands.
APPROACH
ONE8Y supported Sport2000 with national, representative surveys in multiple European countries - this included the questionnaire design, data collection and targeted analysis as well as the accompanying report.
)
)