Mainz 05
MARKETING CAMPAIGN FOR THE 2019/2020 SEASON
Status quo
The club needed a new seasonal campaign which built on the new club design to emphasize its approach as one of the leading clubs in the region (as well as a strong differentiator from Eintracht Frankfurt).
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APPROACH
Development of a campaign mechanic based on the guiding principle “Mainz remains. ... .”
The close connection to the TV format and the content adaptations quickly generated high recognition values and strong positive effects, which can now be used extensively for brand communication
Mainz remains. Humane. Mainz remains. Karnevalsverein. Mainz remains. Emotional. Meenz remains. Foolish. etc.
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