Drone Champions League
TARGET GROUP ANALYSIS AND CONCLUSIONS FOR BRAND DEVELOPMENT
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Status quo
The Drone Champions League intended to use the racing event in Vaduz, Liechtenstein, to gain insights into spectators, fans and international target groups.
ANSATZ
On-site survey by the ONE8Y team on two days of the event (Friday & Saturday)
Questionnaire programming, event organization (exhibition booth with goodies, merchandise products, etc.), conducting personal interviews, evaluation/documentation
Transfer of the gained insights into a first set of recommendations for brand development
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