Deutscher Fußball-Bund
BRAND TRACKING
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Status quo
The German Football Association (DFB) aimed to achieve clearer control of the national teams in the context of brand management.
APPROACH
ONE8Y carried out various national market research and incorporated its own CAESAR model, a data-based model for brand management, into the consulting approach. This model allows the combination of data from implicit impact research and explicit market research.
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