30 YEARS OF DEL - ANNIVERSARY CAMPAIGN
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Status quo
In September 2023, the German Ice Hockey League (DEL) started its 30th season. To kick off this anniversary with a big bang, the DEL opted for a major communication campaign to help the sport of ice hockey in Germany out of its niche existence.
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APPROACH
Under the claim DEL - Deine Eishockey Liga (DEL - Your Ice Hockey League), which features a variety of attributes, the sport was presented in all its aspects and showed that it does not need to hide behind other major leagues.
Development of the campaign design including claim, design manual and visualizations
Strategy development as well as the development of a channel and content roadmap for the crucial phase before the start of the season
Design selection and creation of over 20 graphics as well as storyboard and realization of several project films
Support in planning the anniversary event as well as the display of all advertising spaces visible on site
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