At the start of the tender process, Fraport AG was about to celebrate its 10th year as the main sponsor of Frankfurt's professional basketball team. To mark this occasion, a multi-season campaign was sought that emphasizes the special relationship between Fraport and the Skyliners.
As the naming right sponsor, Fraport not only plans its own sponsorship communication but also takes over parts of the club communication.
Strategic development of overall communication and seasonal storytelling
Implementation of several photo and film shoots with the entire player squad and supporters
Visualization of various print and digital advertising materials such as advertising materials, autograph cards, board animations, etc.
Completion of an image film, which is shown at every home game to support the players' entrance