Express VPN
EDITORIAL CAMPAIGN
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Status quo
The online security service ExpressVPN offers consumers a secure use of the Internet and protection of their data. Nevertheless, the use of VPN has not yet become widely established.
APPROACH
Regular publication of data-driven reports on privacy, cybersecurity and VPN news to attract the interest of potential new customers.
Development of a blog post series including research, text creation and visualization
Development of data-based topic approaches through in-house market research
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