Data meets Sky Sport news

Sky Sport News is launching a 20-week format called “Wenn morgen Anpfiff wäre... das Deutschland-Barometer” - based on fresh market research data collected by us every week. Hot off the press from our ONE8Y database! Together with reporter legend and soccer expert Uli Köhler, we will precisely analyze the representative opinion of soccer fans in Germany... We are super proud! A huge thank you to the people behind the idea and their trust in our data quality.

Alexander Rösner, Editor-in-Chief of Sky Sport: “A tournament in your own country is an unforgettable experience not only for the players, but for all fans. With this new format, we want to tackle the European Championship at home with an innovative approach that has never been seen before in sport. We are focusing on the thoughts of soccer fans in Germany and, with the support of our partner ONE8Y, will create a data-based picture of the mood ahead of the major event.”

Hendrik Fischer, CEO of the sports marketing agency ONE8Y and initiator of the sports business database of the same name: “We are delighted and proud to be able to support Sky Sport in this innovative format with our market research. Implementing a TV format based on insights is unique in the sports media environment and shows how a modern TV broadcaster is positioning itself for the future: Data-based and ready to try out new things.”