Wiesbaden, 09/18/2022

Earlier today, the sports marketing agency ONE8Y launched the world's first license-based market research database in the sports business, called “ONE8Y DB”. The database contains statistics on market research data from over 30 markets on a wide range of sports business/marketing topics. Depending on the service package booked, customers of the database receive access to all data and can use it directly in their day-to-day operations.

Hendrik Fischer, CEO of ONE8Y, continues: “Valid and quickly available information has never been more important than it is today - we know this from our daily work with our national and international customers. And this is exactly what we have been working on intensively for the last 1.5 years, building a unique platform that is not only technically state-of-the-art, but also offers our customers ready-to-use insights. Multi-device-capable, cloud-based and fast growing with new insights every week.” There are no specific focus customers: “All market participants active in the sports business need valid information, whether from a national or international perspective. That's why we have already programmed all statistics in two languages and will be adding more languages in 2023,” says Hendrik Fischer.

With the launch of the international platform, ONE8Y is taking another major step towards growth and internationalization.

Managing Partner, Dr. Michael Zengel, adds: “Globalization, competitive pressure, rapidly changing preferences of fans and other target groups, etc. are challenging companies, clubs, associations and media more than ever. And this is exactly where we come in with our ONE8Y DB, the world's first license-based market research database for the sports business. We deliver representative data on international and national sports marketing topics “at the touch of a button”.

ONE8Y worked with DIU MarTech Solutions (diu.digital), one of the leading German IT service providers for innovative IT solutions in the areas of MarTech and e-commerce, on the technical design and implementation of the sports business database realized via AWS Cloud.

All further information on the database can be found at www.one8y-db.com