Pitch win of the Corporate Design account of Mainz 05
Bundesliga club opts for agency team ONE8Y and done by people
Decision for ONE8Y & done by people made in a multi-stage pitch
The sports marketing agency ONE8Y, together with its agency partner, the design agency done by people, was able to win a multi-stage pitch process for the corporate design account of the Bundesliga club 1. FSV Mainz 05. Already last year ONE8Y had secured the contract for a comprehensive market research among Mainz 05 fans.
„We are very pleased about this budget win and the confidence placed in us. The combination of our brand understanding, paired with the design competence of our partner done by people, made the difference”, says agency CEO Hendrik Fischer. Done by people managing director Dominik Sabel and Elmar Birk add: “The design challenge now lies in successfully transferring the strong identity-creating past into the future, also visually.“
Dr. Michael Welling, Director of Marketing and Sales at 1. FSV Mainz 05, commented on the outcome of the pitch: “We are delighted that in ONE8Y and done by people we have found a strong agency duo that develops a modern, authentic design for Mainz 05 and pursues a holistic approach that suits the association and its development”. The first results of the work will be recognizable to the Bundesliga start.