ONE8Y wins 3 awards at the German Brand Award 2020
ONE8Y wins gold in the category “Brand Design”
In addition, ONE8Y will be awarded as winner in the categories “Brand Strategy of the Year” and “Excellent Brands – Sports Associations & Sporting Clubs
Teamwork decisive for success
Together with its customer, 1. FSV Mainz 05, and its cooperation partner done by people, ONE8Y won three awards at the German Brand Award 2020. At the renowned competition, the new club design of M05 received the German Brand Award in gold as well as the “Winner” award for the corresponding “Brand Strategy of the Year” and the same award also in the category “Excellent Brands – Sports Associations & Sporting Clubs”.
With its own 05 typography, its own jersey font as well as a variable, cross-media design concept with the “M” from the club logo as a central element, ONE8Y was able to develop a new club design for Mainz 05 together with Done by people, which ensures a visually distinctive appearance and also has a high identity-based recognition value.
The jury of the German Brand Award also saw it that way and justified the gold award as follows: “The traditional club Mainz 05 is going through a phase of upheaval, which will become concretely visible through the new and well thought-out identity. The new design was derived from the brand name in a comprehensible way and implemented in a coherent, stringent overall appearance. An outstanding work, which knows how to reinterpret the nostalgia and identification of the past in an attractive way and makes Mainz 05 fit for the future”.
“The development of a brand design for a first league football club is a great challenge. We are delighted that we have succeeded in this and have now been awarded the GBA. As in football, the team and the commitment are decisive – in this case, both were a perfect match. The awards are the best proof that good work brings lasting success. We are very proud of this,” says Hendrik Fischer, CEO of the sports marketing agency ONE8Y.
Further information on the German Brand Award is available at https://www.german-brand-award.com.