ONE8Y becomes communication agency for professional golfer Laura Fünfstück
Partnership between ONE8Y and Top 10 LET player starts immediately
Focus on image and brand management as well as holistic social media support
The sports marketing agency ONE8Y becomes the official communications agency for professional golfer Laura Fünfstück. The athlete, who has been active on the professional tour for two years, is one of the top 10 players on the Ladies European Tour (LET) and one of the up-coming talents of German golf. With this cooperation, the agency is now extending its brand consulting services to athletes. The aim of the cooperation is the continuous development and support of the professional athlete in the area of image and brand management in the real, media and digital context.
Valérie Sternebeck, Managing Partner at ONE8Y: “The sustainable positioning of personality brands like Laura Fünfstück is as exciting as it is challenging – we are very much looking forward to the creative task. A credible brand positioning of one’s own is the most important thing for athletes, in addition to their athletic performance, to bind partners to themselves and grow with them in the long run.”
“For an athlete like me, it is more important than ever to be optimally positioned on and beside the golf course. I am very much looking forward to working with one of the best sports marketing agencies in Germany,” says Laura Fünfstück about the partnership with ONE8Y.